CEO, Creative Director, Writer

Sharoz Makarechi

I was born in Iran and immigrated to the US, as a child, in the midst of the Islamic Revolution. My commitment to creating equity for all in my adopted home country is directly related to the bullying and discrimination I faced upon arrival. Some of it traumatic in ways that I’m only now coming to grips with and repurposing for good through my company, Plaid America.

By way of a quick professional backstory, I was working multiple design and advertising jobs before even graduating (with honors) from the School of Visual Arts, then cut my teeth at some of the best agencies in NYC before becoming interested in the genesis of brands, and founding a new hybrid model for a creative shop, Think Tank 3, which I operated successfully out of a storefront in the West Village, and later also in LA.

I have hosted important cultural events, art directed award winning films, and curated fine art exhibits to acclaim but at the core, I’m a writer, perpetually questioning the status quo.